El Buho Artisanal Beer

El Buho is an artisanal beer created by Bora Brewing Co., founded in 2015. Our aim is to showcase the bold flavors of artisanal beer. We were fortunate to collaborate with Gustavo on the design of their new visual identity.

Brand Identity

For El Buho, we focused on the core ingredients and the symbolic concept of an owl. Our goal was to design an identity with character, recognizable and visually bold, reflecting the beer's robust flavor. The color palette draws inspiration from an owl's feathers and eyes, emphasizing natural tones and striking contrasts.

Application

This identity is applied across all brand assets, including the website, printed materials, merchandise, and signage, creating a cohesive and visually compelling brand presence.