/ 2016 — 2023
Chocobri
ABOUT
THE BRAND
Chocobri Chocolatier works closely with indigenous groups from the Selva de Talamanca, Costa Rica, to create their exquisite chocolate. Known for sourcing the best cacao in the region, they are committed to honoring traditional cultivation practices.
The Challenge: Create a visual identity system that showcase the richness of this heirloom cacao, while highlighting the vibrant mix of flavors derived from the jungle. This system should not only communicate the high quality of the product but also celebrate the natural and cultural heritage embedded in each bar.
For CHOCOBRI’s visual identity, we focused on simplicity and cultural authenticity. A bold, minimalist logo with strong fonts was chosen to ensure immediate recognition, keeping the brand approachable and allowing the name to be the primary symbol. By blending “Chocolate” and “Bribri,” the name is memorable and honors the Bribri community’s role in cultivating single-origin cacao, sharing their story with ease.
CHOCOBRI’s label designs celebrate its origin story with vibrant depictions of Costa Rican tropical vegetation and animals that live in harmony with the land. Each bar highlights jungle animals that consume native fruits, bringing storytelling to the package. This approach honors biodiversity and emphasizes CHOCOBRI’s commitment to nature and sustainability, turning each bar into a reflection of Costa Rica’s ecosystem and cultural heritage.
