/ 2016 — 2023
Nyssa
Comprehensive
perform
Nyssa Hair & Nail Boutique, founded by hair colour expert Valeria Alfaro in San Jose, Costa Rica, has over 15 years of professional colouring experience. Valeria is renowned for her signature free-hand hair colour technique, precision colour placement, and incredible artistic ability to blend colour with natural hair.
Nyssa Hair & Nail Boutique serves as a unique platform that bridges the gap between hair and nail salons and the fashion industry, creating a dynamic environment where hairstyling, nail design, and fashion converge to inspire and innovate.
Nyssa Hair & Nail Boutique, located in the lively area of Costa Rica, set out to make a mark in the beauty industry. As a new business, they needed a solid marketing plan to boost their visibility, draw in clients, and position themselves as a top salon.
Our branding strategy focused on merging elegance with relaxation, a concept that was reflected in their logo and overall design elements.
The logo for Nyssa Hair & Nail Boutique was crafted using a readable font, paired with an industry-recognizable icon in warm hues, complemented by a single contrasting cool color. This design was seamlessly integrated into both their marketing materials and interior decor. The strategic use of color reinforced the salon’s sophisticated yet inviting atmosphere. By aligning their visual identity with their core values of elegance and relaxation.
This palette consists of varying shades, tints, and tones of a single color. They are often used in various creative fields such as graphic design, interior design, fashion, and more.
Pastel colors are soft, muted hues that are often associated with spring and calmness. They can create a gentle and soothing effect.
