/ 2016 — 2023
Placenizers
ABOUT
THE BRAND
Plazenizers, founded by Paola Solo, emerged from a personal need for professional organizing services. When Paola moved into her new home, she realized the lack of such services in Costa Rica. Leveraging this gap, she decided to channel her organizational skills into a business.
The Challenge: The primary challenge was the absence of a home organization industry in Costa Rica. Paola needed to establish a brand that not only introduced but also legitimized professional organizing services in the region.
To effectively capture the essence of their brand, we initiated a strategic naming process, ultimately selecting the name “Placenizers.” This name, a fusion of “PLACE” and “ORGANIZERS,” was chosen for its uniqueness and memorability. Our primary goal was to build brand recognition through typography, complemented by a distinctive icon that would be easily associated with the name.
The logo design features clean, straightforward lines, emphasizing simplicity and clarity. The color scheme consists of neutral tones such as black, white, and grey, creating a professional and versatile base. To add vibrancy and draw attention, we incorporated bold accent colors like orange and fuchsia as background elements. This combination ensures a modern, sleek appearance while maintaining an approachable and dynamic feel.
